Commentary October 13, 2021 at 07:44 AM Share & Print
What You Need to Know
- People ages 71 and older are submitting a lot more applications.
- For consumers ages 61 through 70, the application count is shrinking.
- Overall activity was up 3.7%, year-over-year.
US. consumers submitted 3.7% more individual life insurance applications this past September than they did in September 2020, according to new activity numbers from MIB Group.
For life insurance agents and advisors, the new numbers mean that the market is still comfortably warm, in spite of the chill from the delta variant of COVID-19, confusion in Congress and soft employment figures.
MIB creates monthly life insurance market activity reports by looking at the number of applications flowing through its systems.
Application activity trends varied dramatically by age, possibly because of shifts in some life insurers’ marketing strategies and product menu changes.
Here are the age-group activity figures:
Ages 0-30: Up 1%. Ages 31-50: Up 7.5%. Ages 51-60: Up 1.8%. Ages 61-70: Down 1.8%. Ages 71 and Older: Up 6.3%.